Nearing the end of 2016, Google started letting webmasters know about impending changes to their online search engine ranking system that would have influence on how sites would be viewed in 2017. To continue to rank well in 2017, websites will have to hit certain additional criteria. In the following paragraphs, I discuss these key new changes that will impact your website’s organic SEO rankings within the Google Search Engine.
The initial item on their list is being sure that your website includes a published SSL certificate set up. Now, so far as Google search rankings go, you will begin to be penalized should you not come with an SSL certificate set up on the site.
One of the primary moves in this connection already now set up, is that unless you have an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer be aware that the web page has not been secured. Clicking on the exclamation mark brings up the specifics of the security infraction. This new item is now already in position on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense today and also you can buy them set up for as little as about $26 each year should you be not running an e-commerce site contributing to $70 or if you are. Google is very thinking about customers being protected as they go to websites directed by Google and they want to ensure that customer data entered on these websites is encrypted along with a person’s information is kept safe. In this connection, they will therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in position. So, if being found by Google organically is important for you, this can be a step you will have to take along with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has been paying attention to their complaints. Google has found that popup adds often can cover a complete screen on a mobile phone and can even be hard to eliminate. Now as Googlebot crawls your webpages and in particular, your mobile webpages, remember that they are looking on popup adds with disfavor as well as your page will likely be penalized if popup adds are found.
Google’s move here is because are seeking to deliver quality content to their search and “AdWords” customers for their advertisers. These are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an enhance sell something. Advertising on the web will almost certainly begin to change because of this new search engine ranking requirement so when you are planning to be found and you also currently run popups on your own pages, you will end up seeking to start doing a bit of rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for this rather than penalizing you.
Another change required for 2017 will almost certainly see many people scrambling to improve their site design architectures. Nearly half of all the Internet access these days is performed by cellular devices including tablets.
In a recent study completed by a Google subsidiary company, it had been found that the average load time for a webpage on a mobile device continues to be sitting at about 19 seconds to load. This same study shows that mobile device users on the other hand have only an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, usually are not getting loaded.
So situations are changing. Google presently has setup an entirely separate online search engine “page indexing” database in their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and in case your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google will make note of it and your page will no longer be turning up within their search engine results for users until you can buy this fixed.
With over 50% of website interactions now provided by mobile, this has the potential for cutting your total website visitors by up to 50 % once your pages happen to be flagged by Googlebot as being slow loading – not too mobile was working for you anyway with approximately 53% of people clicking off before your page ever got loaded in the first place.
Actually, many WordPress theme providers are scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however as to whether they sfherw get down towards the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which can be consistently this fast, will basically require the construction of “natively coded, responsive” webpages which do not use widgets of the sort. And even enough time choose to use convert the content of an existing fat page into a fast loading, content filled mobile page needs time that may still maintain your page from the fast loading category.
To sum up, the Internet search engine these days is looking for professionally built, natively coded webpages to serve up solid content to its customers on mobile devices. To be successful having a website organically down the road because of this, will need for most online entrepreneurs, a necessity to rebuild existing websites.