Each year, a lot of sellers utilize a Google AdWords campaign as their biggest medium with regards to advertising over the internet. Why do they use Google? Because, simply, Google is everywhere. 70% of all internet searches on the globe are done via Google. 250,000,000 million searches a day, from every country. And, tens of an incredible number of search results display ubiquitous AdWords ads, in lots of languages, from English to Chinese and virtually any language in between.
Additionally, Google ads are now displayed on over a million websites, too! This audience, along with those who use Google for their internet search engine, is very vast that, amazingly, AdWords now pop up nearly 90% of the time that each and every person on the planet goes toward the web for information or entertainment.
Properly implemented, an AdWords campaign is a straightforward, cost effective yet powerful approach to market a company’s products or services. At the same time, it sometimes provides better prospective results since the campaign involves highly targeted, highly relevant keywords that aim entirely on a particular segment from the market.
Having an intelligently run internet advertising campaign and just a modest budget, almost anybody using a decent service or product can contest with the world’s biggest advertisers. Regrettably, the overwhelming number of Google AdWords marketers engage in AdWords campaigns that fail.
Given the vast market offered by Google, how can this be? Truth is, many reasons exist including:
1. Failing to understand that 90% of keywords result in too little visitors to be commercially viable. That’s right. 90%!
2. Being completely in the dark regarding how to find highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most do not realize there are great online research tools or, in fact, how to use them.
On the other hand, a Google AdWords professional uses keyword research tools (many free) to find long tail keywords having these characteristics:
* Daily traffic of 100 or higher (higher the higher)
* Lower than 30,000 competing pages on Google for each and every keyword
* Low strength of competition for sites on the first page of Google
* Good Commercial Intent
3. Paying too much for their AdWords ads and being too less their ad position.
Not many AdWords advertisers understand AdWords Quality Score, though this is a crucial element of an effective AdWords campaign.
In fact, merely a relative handful of people who advertise on Google have even been aware of AdWords Quality Score!
4. Creating poor ads ad copy or, in fact, not understanding this basic principle: Headlines (titles) often mark the main difference between a successful and a failed campaign as the identical ad run with assorted headlines differs tremendously in the returns. Quite literally, one particular word, or single letter, can have huge financial consequences.
It is far from uncommon for any little change in headlines to multiply returns by five or ten times over but many webmasters who are content with creating seat-of-the-pants ads.whine when their ad campaigns take it inside the seat-of-their economic pants.
5. Building poorly optimized landing pages or sending all website visitors to their homepage.
6. Committing common, easily avoidable, but expensive AdWords advertising mistakes.
7. Taking the easy way out. Instead of a/B test every single ad, every landing page, they are content to select what ads and landing pages that attract them as opposed to with their targeted potential prospects. For these folks, unlike Apollo 9, failure is the realistic option.
8. Failing to increase the performance of the best keywords ezvpda the amazingly simple but powerful “Peel & Stick” Strategy that can skyrocket CTR and profits.
Significant Google AdWords profits are likely to elude those 90% of Google advertisers who operate on a “Build it and they can come” strategy. But, the failure of many presents a Golden Chance to those webmasters who take the time and expend the time and effort to learn how to advertise with Google.
Successful marketers take advantage of tools to ferret the best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.
For these particular entrepreneurs that which was true for Apollo 9 is valid on their behalf: failure is not really a choice. But, success and profits are!